What do you tell clients who see to be “afraid” of white space?
Well, when dealing with any client who is not comfortable with a design choice I have made on their project - I would explain the reason for it framed in the language of business instead of design. Telling a client “this empty space gives balance and order to the layout and allows your eye to rest.” makes perfect sense to you and your designer friends, but a client might likely heard “Wah wah wah wah wah,” try something like. “This space is important to give your companies logo more dominance, establishing a strong sense of brand and making sure your customer doesn’t get lost in too many elements.” Try not to let your client focus too strongly on what they like, but pull it always to what the customer needs.
